I’m a lover of Google Analytics – once you get the hang of the thing it’s a very powerful tool and enables quick reporting on visitor metrics with quite some granularity. [Did I really just say that? Oh dear.]
Especially useful are custom Advanced Segments. I’ve used UTM codes to track responses from email campaigns – very handy but requires you to craft your URLs. If you want to track incoming links for a particular website – or referrer, without control of URLs that actually link to you – it’s very easy – just not well documented – or easy to find with a Google search.
Advanced Segment based on referrer:
- set up a new advanced segment
- add “Source” from the Dimensions/Traffic Sources/
- add the domain that need tracking into the value field.
It’s that easy!