Sept. ’11 »
Senior Graphic Designer
Mansion Group, Gibraltar
Working with retention, conversion, optimisation and SEO teams on
- Marketing promo design
- Responsive landing page design and build
- Responsive/fluid email design and build
- Mobile app design (Jackpotland mobile app)
- Casino.com homepage redesign
- Application design (Casino.com Italian download client)
- Instigating, designing and building an HTML Email template engine in PHP
- Icon design
- Desiging offline mailers (print)
- Design and build of Wordpress minisites (Bulgarian recruitment site plus two internal WordPress blogs for Design and HR depts)
- Instigating the reporting of trends in users’ devices and screens for web and email design
- Ad hoc company photographer
Sept. ’10 – Sept. ’11
Club La Costa, Fuengirola, Spain
Hired as the lead graphic designer for the new-ish direct marketing department of this long-established holiday company. Our remit was to produce designs with broader market appeal and a greater conversion focus than the other two design teams in the company. We worked-up both the designs and code for websites, landing pages and html emails for new portals and brands as well as bending existing brands and websites to our nefarious marketing ends. Joking aside – this was a really interesting ride in this challenging environment where I learnt a lot about on-line marketing.
- Designed and built Marina-del-Sol mini-site
- Worked with pre-existing portal designs and CSS frameworks (Blueprint)
- Designed and built a lot of marketing emails with landing pages
- Redesigned and built HTML form-heavy conversion focused landing pages for HolidayPrizeWorld
- Designed a new company portal.
- Hacked together a localhost PHP template system to speed work on custom web page designs.
May ’09 – Sept. ’11
Web Development & Graphic Design
Often taking a secondory role in the design process I created websites for my own clients and as a contractor. I provided fully functioning CMS driven platforms and coaching in both site maintenance and SEO for a few small to medium sized businesses. Working with open source CMSes, awkward CMSes and templating engines of my own devices, I’d build usable, standards-based, SEO friendly and semantic templates from PHP, CSS and jQuery.
DCC International Property
A lot of my work came from DCC (see below) who still needed a designer if not an entire creative department. Mostly working on the website and keeping the email campaigns going for them. I was responsible for optimising the site for search which led to a page one SERP for certain key terms.
Designed and built a CMS driven website for Solutions Overseas. This company had about a hundred pages of static content and the desire to keep growing. Working from an existing identity I developed their new site using the open source Content Management System MODx.
Design and build of a custom WordPress theme for a former colleague. Designed simply to appeal to the target market allowing for long-form content and advertising. I developed a custom “Loop” to display an easily adaptable grid of posts on the home page. Cufon used for typographic richness.
Homes and Travel.co.uk
Design and development of a custom theme for this international property magazine style WordPress driven site. The logo was designed to be reminiscent of a newspaper masthead and uses pure CSS (I’d never kerned HTML before!). The theme is a slight variation of the open source Carrington framework.
Custom WordPress theme. Built from a supplied Photoshop visual, taking advantage of new menu functionality in WP3.
Investment Property Vultures
WordPress site design and build. Web site needed in a hurry. Pre existing logo but not much else. Hack of the default theme – site uses some extra plug-ins to keep the exclusive member content exclusive. Design using a simple typographic approach with care taken over tabular data readability..
Photography and site build for a 20M € villa in Marbella. Built-out from a supplied visual of the homepage.
Site build. Working from a supplied visual of the homepage this restaurant site was created using PHP, jQuery. Pulls a the image gallery from Flickr.
Jardines del Albaicin
Photography, layout, photgraphy & build. HTML, CSS, jQuery.
My personal blog – mostly web dev notes.
Logo design and some limited print work.
2011 print campaign in specialist UK magazines.
Dec. ’08 — May ’09
DCC International Property, Marbella, Spain
An offshoot of MRI (below), I continued working with many previous colleagues, working on the main website and producing other marketing materials.
Much of my work was on the main web site and involved integrating internal and external database engines into (internally created property listings, WordPress, third party multiple listing systems and email marketing). I produced and reported on the weekly email marketing campaigns. By the end of my time here I considered myself HTML and CSS competent and PHP aware. The the department was closed in May.
Aug. ’06 — Dec. ’08
Chief Designer, OPTV Magazine
MRI Overseas Property, Marbella, Spain
Hired to lead the editorial design on this sales vehicle. I started in the last production week of the first issue and evolved my role through the magazine’s unfortunate demise nearly two years later. I established the production standards, developed the strong core look with a contemporary typographic feel and a strong but flexible layout grid. Working for a hands-off art director with a junior creative designer we produced c.70 pages of high quality editorial per month. High-end property photography become another enjoyable part of this job.
Later as the marketing focus of the department moved to the web I stepped in to help with the creation of mini sites, landing pages and email marketing campaigns. My first real taste of a full web design was MRI Direct . A dozen or so property developments were featured in depth; with gallery slideshows, videos and floor plans, contact forms and various calIs-to-action. I built and, other than the original visual of the homepage, designed the whole site. This is where I first cut my teeth on CSS, JQuery and basic PHP.
Jan. ’06 – Aug. ’06
Freelance Graphic Artist
A rather bleak period work-wise as an unknown in Cadiz
May ’02 – Oct. ’04
Scott & Jones Communications, Brighton, UK
Originally brought into this small in-house contract publishing studio to help raise the design standard and streamline the production process. I worked mostly on ad-production for Coinslot (full colour weekly; c. 20pp, 50% ads), CasinoReview (full colour monthly; c. 32pp, 40% ads) plus several annual supplements and catalogues. Taking on the work of three part-timers; Ad Production, Production Control and Admin, I set up a Mac OS X Server standardised the production Macs and re-organised the production process. The result was more efficient output of better quality pages at a lower cost. Which was appreciated.
Beyond the weekly routine there was work for a few other clients such as in-house magazines to produce and the annual UK press campaign for sportswear company uhlsport.
Autonomous with respect to Coinslot and CasinoReview ad production — there were times when I had to develop the Creative Director’s rough ideas or work to the Art Director’s editorial templates.
Nov. ’00 – May ’02
Print Design & Artwork
Freelance, Brighton, UK
Most of my work came from a renewed contact with the ad production dept. at William Reed Publishing (a major UK business to business publisher focused on the UK food and drink industry). This stop gap position became nearly full-time and lasted well over a year, I worked again on two of their weeklies; Morning Advertiser and The Grocer. Setting classified, display and advertorial ads, checking agency supplied artwork for pre-press errors, laying up the ad pages and out-putting PDF. Ad-hoc training and support was also a task of mine in this busy studio.
Although very busy with William Reed I also had some time for a few other jobs — SussexCares (full colour quarterly; 32pp, 50% ads) for Findon Publishing. A targeted advertising vehicle for the elderly & home-bound, I designed & produced this magazine from the ground up with a simple and clear format. Apparently it was well received. Beyond some miscellaneous print and web-site jobs, including co-designing the site for Brighton designer goods store, Caz Systems, I also managed to successfully complete a PDC course in Graphic Design.
Nov. ’00 – Oct. ’01
The Freelance Store, Brighton, UK
Alongside my own freelance work, The Freelance Store found me a good deal — mostly at Brighton design agency Designate, where artworking for the Art Director and Graphic Designer I helped produce national print and magazine jobs for, amongst others, British Airways and Seeboard Electricity. An other client was Brighton’s free weekly property magazine Latest Homes.
Oct. ’99 – Oct. ’00
Miracle Macs, Brighton region, UK
Two long placements in publishing companies plus several other shorter jobs; firstly six months at A&N Publishing: redesigning and producing Inn Sussex (full colour monthly c. 24pp) & BCT Means Business (quarterly; 16pp). This was my first direct responsibility for print and a trial by fire. Subsequently came my first contact with the ad-production dept. at William Reed Publishing. Several other shorter jobs also fell my way, notably two weeks of pre-press at a printing company.
Jul. ’98 – Sept. ’99
‘Part-time’ production assistant for New Insight in Brighton. Eighteen months working for a very hands on boss yielded an effective apprenticeship — the essentials; attention to detail, accuracy and proficiency in QuarkXPress.
Feb. ’97 – Jun. ’98
Motion & print graphics
Working with a group of young wannabes — mostly involved in producing FTV; a video magazine counterpart to the annual Brighton Fringe Festival — producing logos, print and video idents.
…and just in case you want to see it – here’s my shoddy education